The world of marketing is changing by the second, but many of the foundational lessons stay the same. Regardless of whether you’re looking to learn about a completely new trend, or refresh your skills and perspective as a digital marketer, check out our shortlist of the best marketing books you should read right now!
Best Marketing Books To Read Right Now
1. Hooked: How To Build Habit-Forming Products by Nir Eyal
Eyal’s book focuses on the intersection between business and psychology, breaking down how to ideate and create products that are not a viral trend, but become something that people want to use every day. The book includes a four-step process called the “Hook Model” that breaks down how to encourage specific customer behavior through your product, no matter what it may be. While many digital marketers may not be in charge of building a product themselves, this book provides important context and a fresh perspective that can help marketers think about how they can promote their product or services in a unique, customer-forward way.
2. Inclusion Branding by Debrah Ruh
Today, it’s not enough to simply market to the majority. To communicate effectively and draw in audiences from all backgrounds, we must work to create brands that are inclusive. In this book, Ruh draws on decades of experience to show brands how to include people with disabilities in their customer and employee bases with a digestible, chapter by chapter approach.
3. The Hidden Psychology of Social Networks by Joe Federer
From the former Head of Brand Strategy at Reddit, Federer dives into our core motivations as a way for marketers to build an authentic relationship between a brand and its audience. The book examines broad human behavior and ties it into real-life marketing examples to help you see the big picture in your everyday digital marketing efforts.
4. The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing by Karen J Marchetti
If you’re looking for proven, implementable strategies to use in your digital marketing right now, then look no further. Marchetti comes from a deep background in the industry and not only shares some of her top advice and step by step guides but also gives you the tools to measure your efforts and understand if they are working. Packed with accessible, easy-to-follow information, this book is perfect for digital marketers at every experience level.
5. Everybody Writes by Ann Handley
Good content and effective writing is at the core of Dropkick Ads services and success. Copy that converts is essential no matter what type of marketing you do. Handley’s book includes easy-to-follow guides on how to attract and effectively communicate with audiences online. As our attention spans get shorter and copy becomes more scarce in the marketing landscape, our words matter more.
Take some time to improve your writing and see the benefits you will reap across your marketing campaigns. Prefer to get your marketing news and advice in a short, digestible podcast? Subscribe to Dropkick Ad’s very own Ultimate Marketer Podcast now!