Google recently introduced a goal-based, smart shopping campaign option called Google Performance Max. According to Google, the advantage of Performance Max campaigns is that it ‘allows advertisers to access new inventory, formats, and audiences across all Google channels including YouTube, Searc...

It’s no secret that video has been a huge part of digital marketing for years, but with the rise of platforms like TikTok and the introduction of Reels to Instagram, there’s no better time to start (or improve) your video content.

In the spring of 2021, Apple announced that it’s new iOS update would allow users to opt out of third-party app tracking. Meaning, platforms like Meta (Facebook) would no longer have access to as much personal data as they once did, thereby affecting the performance of ads for hundreds of thousan...

A new year is here again and that means it’s time to share our forecast for the top digital marketing trends of 2022! As you plan your year of digital efforts, keep the following five trends in mind to stay ahead of the curve and generate great results from your campaigns.

When it comes to digital marketing, many of us are still working full-time remote and some may even be making this change permanent. However, others are beginning to return to the office and back to the work environment, we knew before COVID. If you’re back in the office or planning a return soon...

It’s crunch time, y’all. If you haven’t already, now is the time to get your Black Friday and Cyber Monday strategies in place. And we mean now, now.