Having a full understanding of your business health is vital. If you don't keep accurate track of the impact of your marketing efforts, how do you know where to allocate time and resources?

It's time again for what should be the best sales day(s) of the year for e-commerce brands. If you're not prepared already, you better get a move on. In episode one of this two-part series, we'll go over crafting your promotion and how to get the best out of online traffic.

Have you noticed some performance degradation with your Facebook remarketing campaigns? You're not alone.  Ever since iOS14, remarketing audiences have been getting smaller and, therefore, less effective. In this episode, I'll go through the exact build of a remarketing ad set you should consider...

Over the last few months, I've managed over $500K in Facebook Ad spend navigating around the Apple update that most ad buyers feared. Now I'm not so scared. In this episode, I'll share some of my findings in audience building, prospecting campaigns, and attribution whether you're just getting sta...

Would changing how you start your day have an effect on your creativity and productivity? In this episode, I'll share my keys to a successful day and why what you do in the morning is the foundation of success.

With the latest apple update, you may have noticed fewer data in your Facebook ads metrics. And while it's what we were all expecting, there may be a well-known hero coming to make things right again. In this episode, we'll discuss how Shopify will help our efforts to acquire new customers and wh...