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#81 I Started a Second Business... Am I Crazy?

#81 I Started a Second Business... Am I Crazy?

With everything going on in digital marketing and the world, is it really possible to start a new e-commerce brand? Better question, is it the smart thing to do? In this episode, I'll let you in what I've experienced so far in launching my new tangible goods business. New Shopify store, new pixel...
#80 iOS 14.5 Facebook Ad Impact

#80 iOS 14.5 Facebook Ad Impact

The anti-Facebook Apple update is officially here and is rolling out to iPhones at this very moment. In this episode, we'll discuss what the next few weeks will look like in Facebook advertising, how to rise above the noise, and ideas for future campaigns. Plus, the actions you should take to kee...
#79 Your True ROAS in a Cookieless World

#79 Your True ROAS in a Cookieless World

Have you noticed Facebook ads attribution to be a little off lately? It's not you, and it's likely not your ads either. Things are changing, and cookies may be on the way out. But it's all not doom and gloom! We have to be smarter and get a little old school with our reporting. In this episode, I...
#78 YouTube In-Stream Video Ads

#78 YouTube In-Stream Video Ads

Have you diversified your paid customer acquisition strategy, or are Facebook ads your only play? While Facebook ads are still king, it's always a good idea not to have your eggs all in one basket. In this episode, I'll discuss how to get started with YouTube In-Stream video ads, including the au...
#76 New Facebook Ad Thoughts and Strategies

#76 New Facebook Ad Thoughts and Strategies

We're back with a new episode and this week we're talking about some of the latest thoughts and strategies going on in the world of Facebook ads. Is it time to start really thinking more about top-of-funnel content and non-conversion-based campaigns? We'll discuss.
#75 Joe DeFranco of DeFranco's Gym

#75 Joe DeFranco of DeFranco's Gym

Joe DeFranco is a world-renowned strength and conditioning coach who started his business out of a 500 square foot storage closet in 2003, known for training top NFL athletes and WWE legends Triple H and Stephanie McMahon.