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#84 Latest Facebook Ad Strategies

#84 Latest Facebook Ad Strategies

Over the last few months, I've managed over $500K in Facebook Ad spend navigating around the Apple update that most ad buyers feared. Now I'm not so scared. In this episode, I'll share some of my findings in audience building, prospecting campaigns, and attribution whether you're just getting sta...
#83 Keys To A Successful Day

#83 Keys To A Successful Day

Would changing how you start your day have an effect on your creativity and productivity? In this episode, I'll share my keys to a successful day and why what you do in the morning is the foundation of success.
#82 Shopify Saving Facebook Ads Tracking?

#82 Shopify Saving Facebook Ads Tracking?

With the latest apple update, you may have noticed fewer data in your Facebook ads metrics. And while it's what we were all expecting, there may be a well-known hero coming to make things right again. In this episode, we'll discuss how Shopify will help our efforts to acquire new customers and wh...
#81 I Started a Second Business... Am I Crazy?

#81 I Started a Second Business... Am I Crazy?

With everything going on in digital marketing and the world, is it really possible to start a new e-commerce brand? Better question, is it the smart thing to do? In this episode, I'll let you in what I've experienced so far in launching my new tangible goods business. New Shopify store, new pixel...
#80 iOS 14.5 Facebook Ad Impact

#80 iOS 14.5 Facebook Ad Impact

The anti-Facebook Apple update is officially here and is rolling out to iPhones at this very moment. In this episode, we'll discuss what the next few weeks will look like in Facebook advertising, how to rise above the noise, and ideas for future campaigns. Plus, the actions you should take to kee...
#79 Your True ROAS in a Cookieless World

#79 Your True ROAS in a Cookieless World

Have you noticed Facebook ads attribution to be a little off lately? It's not you, and it's likely not your ads either. Things are changing, and cookies may be on the way out. But it's all not doom and gloom! We have to be smarter and get a little old school with our reporting. In this episode, I...