With changes to Facebook's ability to track pixel events and build a bigger audience of high-value customers to mirror, has the lookalike audience died? In this episode, we'll discuss the best targeting options at the start of 2022 and the reasons you may want to consider changing your paid soci...

Would having potential customers on Facebook and Instagram purchase your products without leaving the platform hurt or help sales?

Having a full understanding of your business health is vital. If you don't keep accurate track of the impact of your marketing efforts, how do you know where to allocate time and resources?

It's time again for what should be the best sales day(s) of the year for e-commerce brands. If you're not prepared already, you better get a move on.

It's time again for what should be the best sales day(s) of the year for e-commerce brands. If you're not prepared already, you better get a move on. In episode one of this two-part series, we'll go over crafting your promotion and how to get the best out of online traffic.

Have you noticed some performance degradation with your Facebook remarketing campaigns? You're not alone.  Ever since iOS14, remarketing audiences have been getting smaller and, therefore, less effective. In this episode, I'll go through the exact build of a remarketing ad set you should consider...