Apple's upcoming iOS14 update may impact Facebook advertiser's ability to target and track customers as we currently know it. So how is Facebook reacting, and why is this important to you? In this episode, I'll go through the actuality of these changes having an impact, why Facebook's retaliation campaign is laughable, and most importantly, how this all affects you as a marketer.
Apple's upcoming iOS14 update may impact Facebook advertiser's ability to target and track customers as we currently know it. So how is Facebook reacting, and why is this important to you? In this episode, I'll go through the actuality of these changes having an impact, why Facebook's retaliation campaign is laughable, and most importantly, how this all affects you as a marketer.