Ultimate Marketer Podcast: #6 The End of Marketing and Humanizing Your brand with Carlos Gil
Carlos Gil is an international keynote speaker, award-winning digital storyteller, and author of the new book The End of Marketing. In this episode, we grapple with the new direction of brand growth through personalization, the state of Snapchat, Instagram, and tips on utilizing Twitter for business. We also talk about pro wrestling nostalgia and the ironic comparisons to how we promote.
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[3:08] Brothers through wrestling
[15:11] Is Snapchat dead?
[19:40] Be where your customers are
[22:18] Utilizing Twitter as a brand
[29:40] Humanizing your brand
[36:10] Coming up with social content
[40:35] Social engagement and brand advocates
[45:25] Surviving as a marketer