Ultimate Marketer Podcast: #5 Working Remotely, Leveraging SEO, and Inclusive Marketing with Kari Dephillips

Ultimate Marketer Podcast: #5 Working Remotely, Leveraging SEO, and Inclusive Marketing with Kari Dephillips

Kari DePhillips has been named by Thrive as a "limit-breaking female founder" and referred to by NBC News as a "CEO who takes job perks to the max." Founder of The Content Factory, Kari runs her team 100% remotely providing award-winning SEO, Social, and PR services around the globe. In this episode, we discuss managing a remote team, how businesses should and shouldn't leverage SEO, and marketing inclusively.

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 TIMESTAMPS

[2:13] PR is a little different these days

[2:50] The Google Search BERT update

[5:26] Getting content ranked initially

[7:14] Keeping content ranked long-term

[8:56] Backlinks, what are they and how do you get them

[10:24] Facebook regulations and the impact

[13:55] Instagram removing likes and fate of "influencers"

[16:10] The digital nomad life

[19:15] Butts in seats office approach

[ 20:54] Remote worker accountability

[25:40] Women in marketing and inclusivity in marketing

[31:00] Hiring an SEO agency for your business


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