It's a common question that has had many different answers since Facebook advertising first started.  What is the best campaign structure to achieve optimal results?

Some in the marketing community are pushing broad audiences in Facebook advertising. But is it that black and white?

Have you noticed some performance degradation with your Facebook remarketing campaigns? You're not alone.  Ever since iOS14, remarketing audiences have been getting smaller and, therefore, less effective. In this episode, I'll go through the exact build of a remarketing ad set you should consider...

Over the last few months, I've managed over $500K in Facebook Ad spend navigating around the Apple update that most ad buyers feared. Now I'm not so scared. In this episode, I'll share some of my findings in audience building, prospecting campaigns, and attribution whether you're just getting sta...

With the latest apple update, you may have noticed fewer data in your Facebook ads metrics. And while it's what we were all expecting, there may be a well-known hero coming to make things right again. In this episode, we'll discuss how Shopify will help our efforts to acquire new customers and wh...

Have you noticed Facebook ads attribution to be a little off lately? It's not you, and it's likely not your ads either. Things are changing, and cookies may be on the way out. But it's all not doom and gloom! We have to be smarter and get a little old school with our reporting. In this episode, I...