#5 Working Remotely, Leveraging SEO, and Inclusive Marketing with Kari DePhillips


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Kari DePhillips of The Content Factory


Kari DePhillips has been named by Thrive as a "limit-breaking female founder" and referred to by NBC News as a "CEO who takes job perks to the max."

Founder of The Content Factory, Kari runs her team 100% remotely providing award-winning SEO, Social, and PR services around the globe.

In this episode, we discuss managing a remote team, how businesses should and shouldn't leverage SEO, and marketing inclusively.

Follow @imorlandorios and @dropkickads on Instagram.

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 TIMESTAMPS

[2:13] PR is a little different these days

[2:50] The Google Search BERT update

[5:26] Getting content ranked initially


[7:14]
Keeping content ranked long-term


[8:56]
Backlinks, what are they and how do you get them


[10:24]
Facebook regulations and the impact


[13:55]
Instagram removing likes and fate of "influencers"


[16:10]
The digital nomad life


[19:15]
Butts in seats office approach


[ 20:54]
Remote worker accountability


[25:40]
Women in marketing and inclusivity in marketing


[31:00]
Hiring an SEO agency for your business


 


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