The Ring

Do You Have Facebook's Advanced Matching On

Orlando Rios

Do You Have Facebook's Advanced Matching On

This Facebook Pixel Option Is NOT On By Default and Most Facebook Advertisers Are Missing Out! The Facebook Pixel is the heart and soul of your marketing campaigns. It collects valuable data like product page views, add to cart actions, and most importantly - conversions! But did you know that there’s a feature that many advertisers are not taking advantage of simply because it’s not on by default? If you currently don’t have this option on, Facebook is only able to track conversions based on cookies.  This means that if someone clicks on your ad and makes a purchase, but...

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Get Weird with Facebook Ads. It Just Might Work!

Orlando Rios

Get Weird with Facebook Ads. It Just Might Work!

Think about all the ads you’ve seen on Facebook and Instagram over the last week.  Chances are you’ve seen a lot! Now think about the ones you actually remember…With so many ads flowing through the feed, you have at most 1 to 2 seconds to capture someone’s attention. We live in an obsessively scrolling culture!So how do you stop that scroll and turn that 1 to 2 seconds into 5 to 10 and a click? Get Weird. Using slightly strange or risky copy, image, and video, you can have an ad that will stop even the most obsessive scrollers in...

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Choosing The Right Facebook Ads Objective

Orlando Rios

Choosing The Right Facebook Ads Objective

Have you ever been confused as to which Facebook Ad objective you should choose when setting up your Facebook Ad campaigns? Most people just choose conversions because they want sales, but it may not always be the best option. Facebook has data that it has obtained from the actions people take. They use this data to decide who the best people to show your ad to are based on what you want to achieve. The 3 Facebook Objectives AwarenessMeant to generate interest in what you have to offer. A warm-up before you ask for a purchase. ConsiderationThose who have a...

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