The Ring

Quick Notes on Effective Facebook Targeting

Orlando Rios

Quick Notes on Effective Facebook Targeting

When trying to find new customers using ads, it is essential to have detailed Facebook targeting within your prospecting campaigns while avoiding common pitfalls. These notes will explain how and when to use certain setups in your campaigns when it comes to targeting.   It Starts With The Pixel The first question I ask a client before working on any setup is, “Do you have the Facebook Pixel properly installed in your site?”Simply put, the Facebook Pixel is the heart and soul of all marketing campaigns. It’s what makes advertising on Facebook so good. Without the pixel, campaigns can’t optimize,...

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Facebook’s New Quality, Conversion, and Engagement Rankings | What You Need To Know

Orlando Rios

Facebook’s New Quality, Conversion, and Engagement Rankings | What You Need To Know

If you’re an advertiser on Facebook, you likely live and die by the platform performance data you receive. Analytics like click-through rates, cost per click, and conversions give you a vital picture of how your campaigns are performing.For those that went a step further (and you should have), you may have noticed a column at the ad creative level called “Relevance Score”.In 2015, Facebook launched this metric to advertisers in hopes of providing bigger insight into ad and targeting performance. More specifically, this metric judged how well your ad copy, imagery, and targeting performed or was likely to perform.The scoring...

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The Simple Guide to Facebook Remarketing

Orlando Rios

The Simple Guide to Facebook Remarketing

You visit a store online and for the next several weeks you feel like you’re being followed.  The shoes you were interested in keep showing up everywhere. You see different versions of the ads and see new offers as time goes by.   Congratulations. You’re in a remarketing funnel. What is Facebook Remarketing? If you have a site online, remarketing is arguably one of the most important and valuable paid strategies available. It’s also one of the cheapest on Facebook. When you have the Facebook Pixel installed on your site, any user that visits will get tagged based on the...

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How To Set Up Facebook Campaigns For Black Friday and Cyber Monday

Orlando Rios

How To Set Up Facebook Campaigns For Black Friday and Cyber Monday

The biggest online sales weekend of the year is upon us and if you want to get your chunk of the pie, you better make sure you have your Facebook ad campaigns correctly set up. The Audiences While Black Friday / Cyber Monday weekend is mainly a chance to get past customers to repeat purchase, there are opportunities to attract new or past on-the-fence customers to make an impulse buy.  To make sure you’re hitting all angles, make sure at the minimum you use the audiences shown below. Email List + Past Purchasers 180 Days People that have bought before...

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See Your Competition's Facebook Ads

Orlando Rios

See Your Competition's Facebook Ads

Whether you need some inspiration or want to keep tabs on the competition, there’s an incredibly easy way to see every ad a business is running on Facebook.The feature was added this summer as a means of keeping more transparency in advertising. And while you’ll be able to see all ad creative and engagement, don’t bet on seeing any information on budget, spend, or results. That information is well protected as it should be.Ready to start seeing what others in your field are up to with Facebook advertising?There are two ways to do this. Pick which is easiest for you.Option...

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