From defecating unicorns to British ladies on toilet seats, the Harmon Brothers Ad Agency is responsible for 1.5 billion Facebook video views and over $350 million in sales.
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COVID-19 is clobbering small businesses. While health is a top priority, many are still wondering: What does this crisis mean for my business, my income, and my marketing strategy?
What you can do with creative for Facebook and Instagram can change from year to year. For instance, it was just in 2018 that Facebook introduced the ability to use square images in the newsfeed!
All marketers should be aware of a major change to Facebook advertising. Here’s what you need to know and what we’re going to be prepared for starting August 19. Recently, the Facebook Business Blog announced that ads on the mobile News Feed will be more compressed in an effort to comply with the...
When trying to find new customers using ads, it is essential to have detailed Facebook targeting within your prospecting campaigns while avoiding common pitfalls. These notes will explain how and when to use certain setups in your campaigns when it comes to targeting.
If you’re an advertiser on Facebook, you likely live and die by the platform performance data you receive. Analytics like click-through rates, cost per click, and conversions give you a vital picture of how your campaigns are performing. For those that went a step further (and you should have), y...