Especially given the recent Apple iOS update that has made it more difficult to track user behavior in relation to Facebook ads, it is more important than ever to ensure your ad creative is optimized. While the guide Facebook released was specific to Gaming advertising, the templates included in ...

Whether you’re back in an office, working full-time remote, freelancing, or searching for that next dream job, motivation is key to a happy and productive work life. Check out this list of four books that will have you seizing the day and getting stuff done.

The paid advertising landscape is becoming increasingly congested, meaning brands need to do more to stand out to audiences and run ads on more platforms than just Facebook. When it comes to considering other options, Youtube’s own advertising page boasts stats that say consumers are two times mo...

The world of marketing is changing by the second, but many of the foundational lessons stay the same. Regardless of whether you’re looking to learn about a completely new trend, or refresh your skills and perspective as a digital marketer, check out our shortlist of the best marketing books you s...

When to post on social media is a question that has been around nearly as long as the platforms themselves. Capitalizing on the times when audiences are the most active and engaged can drive organic performance and help build your brand online even without spending money on digital advertising.

In a recent blog post, we laid out how to best prepare your Facebook Ads Manager for Apple’s new iOS 14.5 update. However, as Apple has announced that the rollout will begin the week of April 26 and gradually become available to users, we’re going into more detail today on the specifics of the up...