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In a recent blog post, we laid out how to best prepare your Facebook Ads Manager for Apple’s new iOS 14.5 update. However, as Apple has announced that the rollout will begin the week of April 26 and gradually become available to users, we’re going into more detail today on the specifics of the update and what you can expect in your Facebook ads over the coming weeks.
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It feels as though digital marketers have heard about the iOS14 update and its impending doom for months. It’s true, this update is massively changing the game by introducing new policies around user privacy and Facebook ads, specifically to allow users to stop third-party apps, including Facebook, from tracking their user data.
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With iOS14 updates likely to change how Facebook ads can track certain events and data, you're going to want to make sure you verify your domain and set up the correct aggregated events measurement order.
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