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Especially given the recent Apple iOS update that has made it more difficult to track user behavior in relation to Facebook ads, it is more important than ever to ensure your ad creative is optimized. While the guide Facebook released...
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It feels as though digital marketers have heard about the iOS14 update and its impending doom for months. It’s true, this update is massively changing the game by introducing new policies around user privacy and Facebook ads, specifically to allow users to stop third-party apps, including Facebook, from tracking their user data.
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With iOS14 updates likely to change how Facebook ads can track certain events and data, you're going to want to make sure you verify your domain and set up the correct aggregated events measurement order.
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Just when you think you know everything there is to know about Facebook Ads, you overlook one of the best features sitting right under your nose. Try what we consider to be one of the most underused Facebook Ads settings: Facebook Offer Ads.
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It’s no secret that Apple and Facebook are clashing. In Apple’s upcoming iOS14 update, changes will be made that directly impact Facebook advertiser’s ability to track, optimize, and target customers as they currently do. But it’s not all bad! Let’s break down what we know, what we can do, and why this may not be as dark as it initially seems for advertisers.
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