Setup Guide: Your Facebook Ads and the iOS14 Update
It feels as though digital marketers have heard about the iOS14 update and its impending doom for months. It’s true, this update is massively changing the game by introducing new policies around user privacy and Facebook ads, specifically to allow users to stop third-party apps, including Facebook, from tracking their user data.
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Apple vs. Facebook: The Battleground of iOS14 and What It Means For You
It’s no secret that Apple and Facebook are clashing. In Apple’s upcoming iOS14 update, changes will be made that directly impact Facebook advertiser’s ability to track, optimize, and target customers as they currently do. But it’s not all bad! Let’s break down what we know, what we can do, and why this may not be as dark as it initially seems for advertisers.
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