Pinterest ad specs are something every marketer should get to know. Pinterest posted an increase of 49 million users in Q2 of 2020 alone, presumably as people worldwide are looking for new ideas on how to live, work, and enjoy their time at home.
Pinterest also posted a 44% year over year increase in users engaging with shopping pins as they cannot shop in typical brick and mortar stores as frequently or at all. Overall, Pinterest presents digital marketers with a great, perhaps unexplored opportunity to reach audiences and present products and services in a new way. To get in the ring and win at Pinterest advertising, use the following Pinterest ad specs when getting set up!
Pinterest Ad Specs and Sizes
Single Image Ads & App Install Ads
Pinterest advertising features various ad types, but the single image ad is the simplest and looks just like a standard pin in the feed. App install ads follow the same Pinterest ad specs as a single image ad but prompt a user to download an app rather than click to a website. Title copy: 100 characters max, 40 characters before truncation Description copy: 500 characters max Images:
- File type: JPEG, PNG
- Max file size: 32MB
- Aspect ratio recommendation: 1000x1500 pixels
Video Ad Size and Format
In Pinterest advertising, video ads are very similar to standard pins or single image ads, but of course, with a video instead of a still image. Title copy: 100 characters max, 40 characters before truncation Description copy: 500 characters max Video
- File type: .MP4, .MOV, .M4V
- Max file size: 2GB
- Encoding: H.264, H.265
- Length: 4 seconds to 15 minutes
- Aspect ratio: 1:1 or 2:3, 4:5, 9:16 recommended
Carousel Ad Size and Specs
Similarly to carousel ads on other platforms, carousel ads in Pinterest advertising allow users to choose multiple images and use multiple titles to tell a story or show a range of products and services. Title copy: 100 characters max, 40 characters before truncation Description copy: 500 characters max Images:
- 2-5 images per carousel ad
- File type: JPEG, PNG
- Max file size: 32MB
- Aspect ratio recommendation: 1000x1500 or 1080x1080 pixels
Collection Ad Size and Specs
Collection ads feature one image above three smaller images to show a fuller picture of a variety of product or service features. Title copy: 100 characters max, 40 characters before truncation Description copy: 500 characters max Images:
- 1 hero image and 3-24 supporting images
- File type: JPEG, PNG
- Max file size: 10MB
- Aspect ratio recommendation: 1000x1500 or 1080x1080 pixels
Pinterest advertising is a fairly straightforward yet powerful way for digital advertisers to tell a story in a beautifully visual way. With the guidance above, you’re ready to get into the ring! Plus, If we’ve sparked your interest and you’re interested in exploring other lesser-used advertising platforms, keep exploring with 6 alternatives to Facebook advertising.
Want to know the state of Pinterest advertising and how it's being leveraged in 2020? Check out our podcast with a Pinterest Advertising Expert.