Efficient, effective copywriting is vital for social ad performance (and is one of Dropkick’s bestselling services), but it is also important for growing an organic audience and connecting with potential customers. While you might want to leave copywriting for paid advertising to the pros, we’ve compiled four easily-implemented tips to improve your copywriting for social media.
Copywriting For Social Media Tips
Establish your tone and voice
Copywriting for social media is one of the most consistent places where you can embody your brand voice and talk to your audience. Before you get to writing your social, decide who your brand is on social, the type of tone you want to embody, and what words you want to use to describe your products.
Try creating a voice chart to establish consistency when copywriting for social media, and to use it as a foundation for your writing.
Shorter is sweeter
Your organization may have specific messaging points to hit or specific ways to describe a product or service, but trying to fit long marketing jargon into your social is one of the fastest easiest ways to get bogged down and lose your audience’s attention fast. Keep your social short, clear, and simple. The picture you post speaks for itself, so don’t try to describe it again in your caption.
Character limits are part of the game
Truncation and character limits greatly affect how you write across social platforms. Instead of getting frustrated about it, be strategic. First off, ensure you know at what point your copy will truncate or get cut off on each social platform. Ensure that the most important part of your copy is at the beginning and supplement it with additional information where possible. In short, don’t bury the lead!
Don’t let a hashtag steal the show
People still love to talk about hashtags. And while they are still useful and important, they are not the end all be all that some make them out to be. As you write your social copy, do your research, and understand proper hashtag usage on each platform. For example, Instagram hashtags are typically hidden after the truncation, while Twitter hashtags are more commonly worked into copy rather than added on at the end. When it’s not necessary, don’t let a hashtag get in the way of writing great copy.
Copywriting for social media can be a fun way and a great place to get creative with your brand. If you’re looking to expand beyond organic copywriting, check out our Facebook, Instagram, and LinkedIn ad copywriting services and let us lend a boxing glove!