Clubhouse App: Invite To Your Digital Marketing Radar
The Clubhouse app is dubbed as a cross between a webinar and a podcast experience, and it's the new hot audio chat app for iPhone that's making a splash among digital platforms.
Clubhouse App Should Get an Invite To Your Marketing Strategy
Dubbed as a cross between a webinar and a podcast experience, the new audio chat app for iPhone is making a splash among digital platforms. The app allows users to create a profile and join “rooms” to listen to different speakers and topics. Unlike other conference call or video chatting platforms, the app is designed to feature one or a handful of speakers and put the rest of the users in an audience to participate or not, in a non-disruptive way.
A New Video/Audio Platform Born From 2020
For digital marketers, a platform like Clubhouse allows a brand to communicate with their audience more directly and intimately, especially given the more virtual nature of society in the past year. It also removes many of the pains of other virtual communication, including muting microphones of those not speaking and allowing participants to come and go quietly.
The Landscape And What Marketers Can Expect
While the opportunity for digital marketers primarily remains as a way to communicate directly with audiences, there will likely be many ways for digital marketers to experiment in the near future.
Currently, Clubhouse is only available via invite and on iPhone. However, Twitter is working to roll out Twitter Spaces, a similar platform that would be more widely available to users.
While the future of Clubhouse and Twitter Spaces is not entirely clear, it is clear that there is a huge demand for a new type of communication from brands. More than ever, users want to hear directly from the people with who they want to spend their time and money.
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