You may be low on time, but you still need great marketing to help your business or organization succeed. Fortunately, modern technology has made it easier than ever to automate processes and workflows to complete tasks with less work and less time.
Even better, marketing automation can help you optimize your processes in regard to timing, targeting, and strategy to achieve superior results. Check out these five facets of marketing automation that can make your life as a digital marketer, a little bit easier.
5 Ways Marketing Automation Can Make Life Easier
Email Flows
Email marketing can generate $38 for every $1 spent, making it the best revenue source for online marketing. It can also be the most personal form of digital marketing, giving you the opportunity to speak one on one with your audiences and show them in detail who your brand is the benefits of your products and services.
However, if you don’t automate your email, you will spend hours writing, formatting, sending, and analyzing every single email you send. What’s more, you’ll end up missing out on key opportunities to reach your audiences without the ability to trigger an email send at the most strategic time. As you get to know your subscribers’ interests, behaviors, and habits, email automation will be able to tap into these specifics and provide content when and where they want to see it.
If email automation intimidates you, you’re not alone. Dropkick offers Klaviyo Account Master Setups to help you tap into the data-rich platform, and create templates and flows to ensure that you’re getting the most out of your email channel. Check it out here!
Customer Relationship Management
Having customers is awesome! But when you start to build a bigger book of clients, trying to collect and manage data, respond to requests, and keep everything straight can be time-consuming and easy to mix up.
Customer Relationship Management (CRM) software automatically stores information such as name, company, email address, purchase history, and more. By giving you the information where and when you need it, this type of automation can help you stay organized and create a better experience for your customers.
Social Media Marketing
Social media has been a big aspect of online success for years and it only continues to grow. Creating an effective social presence means posting timely content and tapping into cultural influences, which can be difficult to automate. However, once you write social copy and create graphics, scheduling social media posts themselves can take hours on end for one person to complete.
With social media marketing automation, you can streamline posting, responding to comments, and managing your network, all from one place. While you’re at it, streamline your social ad copy with Dropkick’s Facebook, Google, and Linked In Ad Copy services. Our writers are specifically trained in writing copy that converts and can give you an edge along with the marketing automation tools you choose to implement.
Sales Workflow
Running a successful business will inevitably mean a sales team (even if it’s only you!) that is focused, efficient, and able to execute without unnecessary burdens in the way. Automating different sales workflows can overlap some with CRM software in streamlining customer information, however, it can also automate project management and admin tasks that prevent salespeople from doing what you want them to: selling!
From data entry to managing team member tasks, deadlines, and outreach, sales workflow automation can increase efficiency throughout the sales funnel. When executed correctly, you’ll up your ROI all while saving everyone time.
Analytics Software
When running a multi-pronged digital marketing campaign, gathering and making sense of social analytics, email analytics, eCommerce analytics, and more can feel like climbing up a huge mountain. Especially when you have to report on these analytics quarterly, monthly, or even weekly.
Analytics software automation can gather, store, and report on your various platforms all in one place. With current technology, this software can even give you high-level performance overviews without ever having to lift a finger.
There are tons of different marketing automation options out there, all with different purposes and benefits. All digital marketers should consider their goals, performance indicators, pricing, and more before making a decision on automation software. However, when you find one that really works for you and your business, you’ll see how much more efficient marketing automation can make your business.
For more digital marketing offerings, check out DropkickAds.com for targeting, copywriting, graphics, and automation setup.