TikTok is the Apple Store’s most-downloaded app. The platform is packed with influencers and brands that use only 60-second videos to reach over 800 million daily users. Which brands are seeing the most engagement on TikTok? We’ve gathered examples from 5 different industries to see who’s trending – and why.
Here are 5 Brands Killing It on TikTok
The Washington Post: Turning news stories into skits.
Print may be dead, but The Washington Post found new life on TikTok. By condensing news stories into short sketches, the newspaper banked over 800,000 followers. Watch Dave Jorgenson explain Reddit’s Gamestop scandal in just 60 seconds.
Extra Tip: Add text to make videos more accessible.
@washingtonpostGameStop stocks, explained.♬ original sound - We are a newspaper.
Gymshark: Posting workout memes and challenges.
UK-based gym-clothing brand, Gymshark, brought community fitness to TikTok and gained 1.2 million followers. People come for the relatable workout memes and stay for the fun challenges. This challenge is meant for only the most flexible.
Extra Tip: Use 4-5 hashtags per post.
@gymsharkCan you do this? Duet this video with your attempt! 👀@annamcnulty #gymshark #gymshark66 #hoodiechallenge♬ Shark - Clutch
Chipotle: Peeking inside the kitchen
People have been obsessed with cooking shows for decades, and TikTokers are no exception. Chipotle’s behind-the-scenes cooking videos receive the most engagement out of all their posts. Enjoy this mouthwatering play-by-play of their salsa being made.
Extra Tip: Avoid filters on food videos.
@chipotleSay it with us: haa·luh·pei·nyow #chipotle #salsa #recipe #foodie #funny #viral #fyp♬ original sound - Chipotle
Mercedes Benz: Showing off special features.
Mercedes Benz has gained half a million TikTok followers by highlighting impressive features, such as custom speakers and dashboard lights. The #MBStarChallenge asked TikTokers to recreate their iconic star logo, and users did not disappoint.
Extra Tip: Create custom hashtags for challenges.
@mercedesbenzJoin us for the #MBStarChallenge and show us how you let our star shine! #MercedesBenz @laurieelle♬ Shape like a shining star - Mercedes
Fortnite: Making customers #1.
No one can beat Fortnite’s brilliant marketing team. The #EmoteRoyaleChallenge gave users the chance to enter their own TikTok dances into the video game. This move landed them 3.6 million followers and over 300 million hashtags from participants!
Extra Tip: Always add music.
@tiktok_us with #EmoteRoyalecontest 😁 pic.twitter.com/HItsUD3B7x — pokimane (@pokimanelol) January 18, 2020Start dominating TikTok! Get creative with your TikTok page! Invent a challenge, feature your loyal customers, or give video editing a try. Millions of users are waiting to meet your brand, so give them the chance to get involved!